UNIQUE MODELS & RED CROSS

When Uffe Buchard from Style Counsel asked us to help raise money for a good cause - the Danish Red Cross - we jumped right in. Eddie, Eva-Helene and Lasse can therefore be seen in a soon-to-be-published advertising campaign called Break The Habit, shot by Henrik Bülow. The ads promote a line of reusable cotton shopping bags, each decorated by a different Danish designer, which will be available for purchase at locations throughout the country or online from November 1st. Not only does the campaign help raise money for the Red Cross, it also addresses one of our biggest environmental problems: the CO2 emitted by the destruction of plastic shopping bags, 350 million of which are disposed of annually in Denmark alone.